Whilst we might quake in our shoes at the idea of stepping into the ring with the titanic Wilson, we have less trouble with the idea of watching our guy take on Old Man's Beardshaw.
Although, admittedly, Beardie does know quite a lot about plants.
And, he is televisually appealing.
And, now I think about it, he can fly.
Hmm. Maybe we should take him a bit more seriously as a threat. Especially now the Mighty Sock has thrown her 40% woollen weight behind his campaign, choosing the Dahlia as her campaign flower.
We feel here at JSHQ that the only possible response is for us to urge Swift supporters to adorn themselves in Goji berries. As all faithful Joe-watchers will know, Goji are just one of the unique vegetational choices our hero has picked to grow on his allotment.
"They're full of anti-oxidants," he cried.
"Hurray!" we all replied. "Let's wear them braided into our hair until such day as the BBC recognises the inherently greater worth of Mr Joe 'Excellent' Swift!"
